Kakao’s Privacy Policy

1. What is Kakao’s Privacy Policy?

Kakao Corp (hereinafter “Kakao”) uses and provides the user’s personal information based on the user’s consent, and actively guarantees the user’s right(the right to control one’s own personal information).

Kakao complies with applicable laws, personal information protection regulations and guidelines of the Republic of Korea, which must be obeyed by information communication service providers.

Kakao’s Privacy Policy refers to guidelines on protecting the user’s valuable personal information which Kakao is required to comply with, in order to ensure that users use its services with confidence.

This Privacy Policy is applied to Kakao Services (hereinafter “Kakao” or “the Services”).

2. Collection of Personal Information

Kakao collects the minimum personal information to provide the Services.

The following minimum personal information is collected when the user signs up for the service or while the user uses the Services, through the home page, individual applications and programs, and etc.

[KakaoTalk] Required

Phone number, contact information stored in the device’s Contacts (third party phone numbers, names), user name (nickname), profile picture,
IMEI (to be converted so that the unique information of the user’s device cannot be identified)

[Kakao Account] Required

Email, password, name (nickname), profile picture, Kakao Service Friend List, KakaoTalk phone number (for KakaoTalk users)

Optional

Date of birth, gender

[Customer Service] Required

Phone number, Kakao Account (email)

Some services may collect personal information additional to those collected commonly by Kakao Account upon the user‘s consent in order to provide specialized services.

  • What is required information?: Information required to provide the fundamental features of the concerned service.
  • What is optional information?: Additional information which needs to be collected to provide more specialized services. (Users still can use the Services without agreeing to provide additional information.)
See detailed personal information items collected in addition to Kakao Account information See additional personal information items collected for customer service The method of personal information collection is as follows.

When collecting personal information, Kakao informs the fact to the user in advance and asks for an agreement. Personal information is collected using the following method:

  • The user agrees to the collection of personal information and enters relevant information when signing up for a service or while the user uses the Services.
  • Personal information is provided through affiliated services or groups.
  • Personal information is provided via the home page, email, fax, phone, etc. during customer service calls.
  • The user participates in online and/or offline events.
The following personal information may be collected while the user uses the Service.

Device information (OS, screen size, device ID), IP address, cookies, date of visit, improper usage record and service usage record may be automatically created and collected while the user uses the PC web or mobile web & apps.

Kakao receives the following personal information from third parties through partnership agreements or affiliation with other services.

Kakao receives Melon IDs, voucher information (including expiration date) and playlists from Kakao M Corp. to provide the online music streaming service, and play history (song information, playtime) and playlists to suggest customized contents to the user.
In addition, Kakao receives the result of user verification collected while users sign up for Kakao Pay (date of birth, CI) for the purpose of user identification with Kakao Services.

3. Use of Personal Information

Personal information is used to manage membership, to provide and improve Services and to develop new service.

Personal information is collected to the minimum extent required to provide Services when the user signs up for the service or while the user uses the Services, through the homepage, individual applications and programs, and etc

  • Member identification, confirmation of the user’s will to sign up, user and age verification, prevention of improper usage
  • Confirmation of consent of a legal representative in case of collecting personal information of children under 14 years of age, verification of identity of the legal representative thereafter
  • Message transmission between friends, friend registration and suggestion
  • Notification of activities to friends, user search & sign-up
  • Analysis and service provision based on demographic characteristics
  • New service development, provision of various services, inquiry and complaint handling, delivery of notifications
  • Sending contents, etc. to the users of paid services, or shipping / payment
  • Prevention and sanction of any act that interrupts normal service operation of the service
  • Confirmation of participation in events; marketing and advertising purposes
  • Voice-command recognition and customized service
  • Statistics based on service usage record, frequency of visit and service use; development of service environment to protect privacy; development of customized services; service improvement.

4. Provision of Personal Information

Kakao does not provide personal information to any third party without your consent or unless demanded by applicable laws. Kakao entrusts the following personal information to a third party to connect Kakao Services to third-party services.

In case of the connection to third-party services, personal information is provided to third parties only within the scope required for service use after your consent is obtained. Please click [here] for details regarding the provision of personal information to third parties. In addition, you can check the status of personal information entrustment to Kakao’s partner companies during your use of Kakao services by clicking [here].

The following affairs are entrusted to third parties to provide seamless Services.

Kakao provides personal information to third parties in the course of entrusting some parts of the affairs required for service provision. Kakao also supervises and monitors the entrusted parties to prevent any violation of applicable laws.

See entrusted parties

Some personal information is transferred overseas to perform the following affairs.

See entrusted parties

5. Destruction of Personal Information

The user's personal information is to be destroyed immediately once the purpose of the collection and use of personal information is fulfilled. The procedure and method of destruction is as follows:

Personal information stored in electronic file formats is to be deleted using technical means which make the information unrecoverable. Personal information printed on paper records, printed matters and documents is to be destroyed through shredding or incineration.

However, the following personal information is destroyed after being kept for a certain period in accordance with internal policies.
1) The following information is destroyed after being kept for one year from the date of the user’s unregistration from the service.
-. Kakao Account and the email address to which a unregistration notification email was sent to send notifications and handle customer service inquiries after unregistratio
- Improper usage records

2) The following information is destroyed after being kept for three year from the date of the end date of project fundraising.
(If the project is not selected, it will be destroyed after being kept for 90 days from the date of result announcement.)
-. KakaoTogether: Documents submitted during applicant selection

Furthermore, Kakao separately stores or deletes the personal information of its members who have not used the Services for one year or longer in accordance with the expiration system of personal information. The stored information will be destroyed after being kept for four years.

Other personal information which are required to be retained by law and their respective provisions are as follows:

See details on the storage of personal information in accordance with applicable laws

6. Others

Kakao is committed to protecting the user’s rights.

The user may view and edit his or her personal information at any time (through a legal representative for users aged 14 or under), and may at any time withdraw his or her agreement on personal information provision or unregister from the service. Users may unregister from the service or withdraw his or on personal information provision by clicking the Unregister button in the Services, or contact the Customer Service via in writing, or through phone or email. If a user requests the revision of personal information, the user's information is not to be used or provided until the revision is completed.

See the Usage of Personal Information (login required)

In addition, Kakao also provides a page containing information on the user’s right protection in accordance with the Privacy Guidelines for Online Customized Ads.

Introduction of online customized ads and how to reject them Sometimes cookies are used to provide PC-based services.

Cookies are used to support a faster and more convenient use of websites and to provide customized services.

What is a Cookie? 

A cookie is a small piece of text file usually set by the web server, sent from a website and stored in a User's computer hard disk while the user is browsing that website.

Purpose of use of cookie

Kakao uses cookies which save and retrieve user information in order to provide personal customized service. When a user visits the website, the website server reads cookies stored on the user's device to maintain environment settings and customized services. Cookies help the user use the website easily and conveniently by finding out the user's preferences. Also, they are used to provide customized marketing information by tracing the number of visiting to the website and use patterns.

Rejecting a cookie

Cookie does not collect personally identifiable information automatically or actively, and a user has an option for setting a cookie. Hence, a user may allow all cookies by setting the option on the web browser; whenever a cookie is stored, the confirmation thereof shall be completed; or, otherwise, a user may reject the storage of all cookies. Provided, however, when a user rejects the storage of a cookie, then the user may have some difficulties in using a service.

Allow or Don't Allow Cookies
  • 1) Internet Explorer

    Select "Tool" menu at the top of the browser. > "Internet Options" > "Personal Data" Tab > Settings

  • 2) Chrome

    Select "Settings" menu at the top right side of the browser. > "Show advanced settings" > In the "Privacy" section, click "Content settings". > Cookies

Kakao complies with the General Data Protection Regulation (GDPR) as well as the domestic laws of each member country.

The following may apply when Kakao provides services to users in EU countries.

[Purpose and Basis of Personal Information Processing]

Kakao uses personal information collected from users only for purposes specified in "3. Use of Personal Information", informs users prior to any use thereof and asks for agreement.
In addition, Kakao may process personal information in accordance with applicable laws including GDPR in any of the following cases:

  • When agreed by the data subject
  • For signing and fulfilling a contract with the data subject
  • For legal compliance
  • When personal information processing is necessary for the material benefit of the data subject
  • For the pursuit of legitimate interests of the company (except for cases where the benefits, rights or freedom of the data subject is more important than that of the company.)
[Guarantee of Users' Rights in EU Countries]

As described in "Kakao protects your personal information", Kakao is committed to protecting your privacy.
In accordance with applicable laws including GDPR, a user may request that his or her personal information be transferred to another manager, and refuse the processing of his or her information. In addition, a user has a right to file a complaint with data privacy protection authorities.
Kakao may also use personal information for marketing purposes such as event promotion or advertisements, for which Kakao obtains a prior agreement. A user may withdraw the agreement at any time if he or she does not want it.
A user may contact the Customer Service of any request related to the above via paper, phone or email. The request will be handled in a proper and timely manner. When a user requests for the correction of personal information, the concerned information will not be displayed until correction is completed.

Questions regarding Privacy Protection

For any inquiries, complaints, feedback or other matters related to personal information protection which arise while you use the Services, please contact the Privacy Protection Officer or the responsible department. Kakao will do its best to listen to you and promptly answer any questions you may have.

Privacy Protection Officer and Responsible Department

Please make inquiries to the following organizations if you need to report or consult in regards to the violation of personal information.

KISA
  • (Toll free)118
  • http://privacy.kisa.or.kr
Cyber Crime Investigation, Supreme Prosecutors' Office
  • 02-3480-3571
  • cybercid@spo.go.kr
Cyber Terror Response Center, National Police Agency
  • (Toll free)182
  • http://cyberbureau.police.go.kr
Amendment to the Privacy Policy

Kakao may amend its Privacy Policy to reflect any legal or service changes. Kakao will notify such amendment in advance, and the amended Privacy Policy will take effect seven days after the notification of the amendment
However, any major change in user rights, including personal information items to be collected and the purpose of collecting thereof, will be notified at least 30 days in advance

  • Announcement Date: April 27, 2018
  • Effective Date: May 4, 2018
See past privacy policies