View how pseudonymized information is used
Use of pseudonymized information
| Pseudonymized information | Purpose | Retention period |
|---|---|---|
|
Kakao Gift customer's use information, including purchase and payment information
|
Conduct an economical predictive analysis for increased service efficiency
|
Until May 2025
|
|
Service use information such as Kakao Gift Shop, Kakao Shopping, Emoticon Shop, Search, News, etc, Information used by the KakaoTalk app
|
Conduct advance researches to study interest in finance, predict financial capability, develop an alternative credit assessment model, etc
|
Until Dec 2023
|
Parties that are provided with your personal information
| Recipient | Purpose | Provided pseudonymized information | Recipient's retention and use period |
|---|---|---|---|
|
Kakao Bank
|
Develop a credit scoring system (CSS) and credit risk strategy using alternative data
|
Kakao Gift customer's use information, including purchase and payment information
|
Up to five (5) years after receiving information
|
Reference date: 2022.11.30